And in at least one case, what they mean by “new” is “we changed the name” and pretended this concept never existed prior to Facebook or your iPhone.
Check this out. Seriously. This was e-mailed to me today.
This is NOT a new game. It's been around for decades. We old people call it “Scrabble.” There's a picture of me “playing” it in 1980 on the floor of my parents' living room. It was old then. It was also distributed in the U.S. and Canada by Hasbro, so Hasbro really needs to drop the façade.
Look, I don't mind that you want to make Farmville into a board game (seriously) and keep a cash cow going; but please don't try to act like “Words With Friends” is something none of us have ever seen in board game format. Heck, it has even been in digital format before you came along.